Who are we?
Welcome, my name is Michael. Wherever you are on your archery journey, I'll meet you there and help you reach where you want to be.
I started archery in my university club, went on to compete extensively, and have spent the last five years coaching and instructing at some of London’s most successful archery clubs. My notable results include finishing 9th nationally at the British University and College Sports championship (2022), Top-20 men’s Barebow at the UK National Indoor Championships (2021), and Buckinghamshire County Champion (2021).
Throughout the years, I have worked with over 1000 clients, with all types of archers, from youth to seniors, first timers, beginners to competitors, across diverse needs, body condition, and varying level of fitness.
Having this experience has helped me develop flexibility in my approach to coaching, as everyone has a different lifestyle and physical ability, I truly believe that there is never a “one size fits all” solution, and hence your training will be tailored specifically for you, and gradually refined as we work together.
The Turning Point
Our target audience are archers who have completed their beginners’ course, started shooting independently for some time, but lack the resources to bring their shooting to the next level.
This is a pivotal moment in an archer’s development, as it can make or break the archer. This is the stage where a lot of archers quit the sport, due to lack of progress or loss of motivation and enjoyment.
At this stage, many archers may feel stuck, not because they lack passion, but because they lack clear direction. They may have developed habits without realising it, struggled to interpret feedback from their shots, or simply reached the limits of what self-learning can offer.
This plateau can be discouraging, but it is also the moment where proper guidance can reignite momentum. With the right coaching approach, archers begin to understand why things happen in their form, not just what is happening, allowing them to rebuild confidence and rediscover enjoyment in the process.
The role of the coach
While self coaching might work for some, a self-coached archer may end up on paths that take a longer turn rather than a straight upward path. This is where the coach comes in, not only to help you identify areas to work on, but also addressing the causes that lead to certain problems in the archer’s shooting.
During my beginner stage, I was trained under several coaches and instructors in different countries. This experience has made me realise how an archer’s development and training is heavily influenced by the coach’s approach. If I continued under certain coaches, I may not have discovered and developed bow styles that I enjoy, or I may have given up on archery altogether.
Throughout my archery journey, I am extremely fortunate to have found world class mentors, including a former Olympian and Paralympic coach, to aid me with technical mastery; a development coach from the Kim Hyung Tak Archery School, who guided me in the development of my mental approach to archery and how to train the “mental game”; as well as an accomplished coach with a proven track record of producing national champions, who taught me an effective framework on working with larger groups.
Overall, these experiences have shaped not only my understanding of archery, but also my philosophy as a coach. They remind me of the profound impact guidance can have on an archer’s confidence, growth, and long-term enjoyment of the sport.
As I continue my journey, I aim to pass on the same clarity, encouragement, and dedication that my own mentors so generously offered me.
Contact us
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